Portfolio
I’ve been lucky enough to work with a variety of nonprofits, foundations, and education organizations throughout my career. My portfolio shares a snapshot of some of my favorite projects, but additional work samples and client lists can be provided upon request.
Euki App (Ibis Reproductive Health)
As a Strategist with Mission Minded, I created copy and digital campaign strategy for Euki App, a sexual health information app co-created by Ibis Reproductive Health. This included producing a landing page and bilingual social media ads targeting audiences in zip codes where reproductive health rights and information access are most under threat. Ads from this campaign were shown to more than 1 million users and resulted in a 59.1% increase in app downloads.
The campaign theme, “Trust. It’s in your hands.” is a play on words. Not only is this literal to the smartphone app being in someone’s hands, but it also promotes the idea of ownership and empowerment among Euki App’s target audience.
Included in This Project
Copywriting for website landing page, digital campaign assets (Instagram, TikTok, Snapchat, and Google ads)
Digital strategy and campaign theme development
Project management
Puente
As a Strategist with Mission Minded, I created brand strategy and key messages for Puente, a nonprofit organization in Northern California’s South Coast that provides resources to rural communities in the area.
Puente means “bridge” in Spanish; our focus on Puente as the community’s “bridge to independence” nods to this while positioning the community from a place of power throughout their journey to a healthy, thriving life.
Excerpts from this project can be provided upon request.
Included in This Project
Brand strategy
Key message creation
Project management
Eden Housing
As a Strategist with Mission Minded, I created brand-centered website and digital strategy for Eden Housing, a nonprofit organization that brings affordable housing solutions to California communities.
These strategies served as a major connection point between the previous re-branding of this organization and the website redesign that followed. Ultimately, both ensured that the website better prioritized the needs of Eden Housing’s key audiences while staying true to its brand values and identity.
Included in This Project
Website and digital strategy
Digital coaching facilitation
Copywriting for key website landing pages
Project management
Village Movement California
As a Strategist for Mission Minded, I created a digital toolkit and facilitated a training session for Village Movement California, an organization that promotes independence and community among aging adults throughout California.
Almost 100 members from villages throughout the state joined the session to learn social media and website best practices. Ultimately, this gave these localized chapters the tools needed to connect with audiences without having to re-invent the wheel of creating their own digital marketing strategies - a huge benefit to those with small staffs.
Included in This Project
Digital strategy
Digital coaching, large group facilitation
Housing Trust Silicon Valley
As a Strategist for Mission Minded, I created refreshed website and digital strategy for Housing Trust Silicon Valley, a nonprofit whose financial partnerships create affordable housing solutions in 13 Bay Area-counties in Northern California.
Both strategies were foundational in redesigning the organization’s website, ensuring that user experience and information structure prioritized their target audiences while maintaining the website’s role as a key piece in their digital marketing efforts.
Included in This Project
Website and digital strategy
Digital coaching facilitation
Copywriting for key website landing pages
Project management